Maximizing Revenue With A/B Testing

by Spencer Haws

In today’s lesson, we’re going to try to really blow the roof off your profits. And I think you’re going to like it. There’s no outreach to be done here.
No tedious emailing.
No getting rejected.

Just taking the money you’re already making and making it explode.

Sound fun?

Let’s get started…

Why is A/B testing so profitable?

A/B testing is super, super profitable. In fact, it’s usually the single most profitable thing you can do for your site.

Here’s why.

First, you can do it without any other resource. You don’t need a VA. You don’t need to email anyone. You don’t need to hire a writer (usually).

All you need is some sort of A/B testing program and about an hour every couple of days to try different things on your most profitable pages.

Secondly, it’s incredibly time efficient. You’ll generally be testing layout, colors, call-to-action text, etc. These are relatively small and easy changes to make.

Because they’re so easy, the return on your time investment can really be huge here.

Thirdly, it gives you a much better insight into how your audience behaves on your site. By testing just one or two pages, you’ll be able to find page layouts that convert really well, and you can use them as templates for every other page on your site, which makes the whole site more profitable.

So, how do you actually do it?

If you want to start A/B testing, the best place to begin is your most profitable pages.

These pages will have enough traffic and earnings to get the best data set, so you’ll be able to determine with more confidence that your changes succeeded or failed, which is really important.

When you decide which page you want to test, you pretty much just start having fun with it. Test as many elements as you can and record the results.

If something yields more clicks, emails, earnings (or whatever your goal is), keep that change and test something else. If it fails, revert back to your original element.
It’s not super complicated.

To get you started, here are some of the best things to test:

  • Layout
  • Formatting
  • Call to action text
  • Tables
  • Pop-up layout, delay, text
  • Price
  • Buttons vs links
  • Order of sections
  • Widgets
  • Content upgrades

Of course, there are about a million things you could test. But those are some of the important ones.

Ok, but how do I keep track of what works and what doesn’t?

You don’t want to waste all that effort without actually keeping track of what works and what doesn’t, right? You need to somehow see what’s going on.

Here are three options you can use to help you do that.

Option 1: Google Analytics Experiments. This is an option inside Google Analytics. Basically, it allows you to split your traffic between two versions of a page and track different URLs.

So, for example, if you split traffic between two different buttons, you can direct each button to a different “Thank You” page and track visits to those pages.

The number of visits to those pages will tell you which button works best. This is, of course, a simplified version of what this feature does, and I’m not the best with it because it’s not what I use, but it’s a good, free option.

Option 2: Optimizely. Optimizely is by far the most popular A/B testing software on the market. Pretty much all companies use it.

Still, the price isn’t high at all, and it’s probably the fastest, easiest option you can use.

The great thing about Optimizely is that it allows you to drag and drop different options on the front end of your website, which makes it extremely user-friendly. This is probably the one I’d recommend for most people.

Option 3: A heatmap. There are a bunch of different options for heatmaps, and they’re all pretty much the same.

They’re also a lot of fun. It’s just really cool to see where your customers are actually clicking.

The downside, however, is that you typically don’t get detailed data or statistical analysis, which you DO get with something like Optimizely. Still, it’s a good option.

How to put it in motion…

Hopefully, that gives you a good place to start A/B testing. It can yield big-time profits. The most important thing is just to get started and play around a bit. There’s nothing to lose and tons of money to gain!

Tools mentioned in this lesson:
Optimizely

Up next…

In the next lesson, we’ll be learning how to build more long-term revenue (and a much larger audience) by capturing emails. So stay tuned!

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