Scaling Your Content

by Spencer Haws

I wanted to wrap up the end of this series with what I think is the best long-term way to grow your business: adding tons of content.

What’s the business case for scaling your content?

Scaling your content is a lot like A/B testing. If you’re in a position in which you can scale your content, it probably means your business is doing really well anyway, and scaling your content is a super easy way to ensure that it keeps growing.

But does it really make you more money?

Yep! I mean, it only makes sense right?

If you target more keywords, you’ll get more traffic, and more traffic = more money. And the only way to do that is to add content.

To give you an idea of the type of success adding more content can give you, I’ll site Perrin’s first site, apennyshaved.com.

Six months after Perrin started that site, it was making about $1,300 per month. After talking about it with me, he decided to invest an additional $1,000 into the site. Of that $1,000 he invested 100% in content. He didn’t build any more links at all. He just hired a writer and added 50 new articles.

In the next three months, his revenue skyrocketed to $4,000 per month. That’s nuts! But it goes to show you that if Google likes your site, you can just add content and watch it grow. It’s very sustain able and 100% in your control, making it, in my view, one of the most consistent and efficient ways to grow your site.

So how do you do it?

In general, none of the content strategies are going to change. You’ll still be finding keywords the same way. You’ll be structuring articles the same way. You’ll be using internal links the same way. All of that will stay the same.
The only things that may change would be the following:

  • You can go for keywords with lower search volume. This is mostly because you probably don’t need tons of traffic at this point. You’re shooting for marginal increases in visitors, not homeruns. Plus, your site will probably have plenty of authority at this point, so every article you write will naturally rank for lots of different long-tail keywords on its own.
  • You can go for a couple super big keywords. Because why not? You’re already making money! So targeting one or two of these is a very low-risk activity, and your site may just have enough authority to rank for them!
  • You’ll probably want to invest in a long-term contract with a very good writer. I’ve experimented with lots of different options for writers, and the best way to build an authority site by far is to hire 1-2 great writers and hire them on long-term contracts. There are a lot of benefits when you do this, but most importantly, you’ll get good, consistent writing.

Where can I hire good writers?

I usually like to hire writers I know. However, that’s not always possible.
A few good alternatives are TextBroker.com, Elance.com or HireWriters.com.

There are lots of tips I could share for how to find a great writer and luckily I’ve written a couple of blog posts that document those tips right here:

Let me tell you, it feels SO good to have a site that’s making money and knowing all you have to do to make more money is add more content.

THAT’s when your little niche site becomes a business, especially when you combine it with all the other awesome stuff we talked about in this series.

So go forth and conquer!

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